About Us
Company Background
The My LifeSite vision began in 2009 when financial planner, Brad Breeding was asked by clients and family to assist in making the decision to choose a continuing care retirement community, often referred to as a “CCRC” or “Lifecare Community.” He quickly realized that there was no single source for comprehensive and unbiased information to help people navigate this important, and often complex, life decision.
The idea became clear:
What if there was a central online resource dedicated to providing the type of tools and information needed to help retirees, and those who advise them, make the process of evaluating retirement lifestyle and long-term care decisions more efficient and impactful?
My LifeSite (formerly LifeSite Logics) was founded in 2011 on the idea that that consumers should have easy access to the information they want and need when contemplating important retirement living and care decisions.
How We Are Unique
My LifeSite is unique because we are passionate about providing detailed information and analysis that consumers need, and in fact, deserve, when contemplating this important life decision. Our business model is not built on selling advertising or leads to senior living providers who are featured on our website. In fact, we do not charge providers anything at all to be listed on our website. If you are researching a provider that is not featured please ask why and encourage them to contact us. After all, it is free exposure for them and it allows us to better serve our customers who are seeking valuable information.
Who We Are
Brad Breeding
President
Brad’s extensive knowledge of the retirement industry, combined with his financial planning background, allows him to provide valuable insights about lifestyle, healthcare, and financial planning considerations related to this significant life decision. He’s frequently quoted in national media such as Kiplinger’s Magazine, Wall Street Journal’s MarketWatch, USA Today and the New York Times. Brad is the author of a book released in 2014 titled, “What’s the Deal with Retirement Communities?” and speaks regularly for retirement living providers, industry trade organizations, life-long learning classes, and other groups across the country. He previously spent thirteen years as a financial advisor before starting My LifeSite and still maintains the Certified Financial Planner™ certification.
Ken Taylor
EVP - Product Development
Ken is directly responsible for product development and financial management. He is a CPA with over 25 years of experience in growing small and medium size service companies. Ken has extensive experience in acquisitions integration, project management, system integration, and financial accounting and reporting.
Bobby Martin
Investor / Business Advisor
Bobby was a co-founder and President of First Research. Established in 1999, Bobby built the business from the ground up into a highly successful provider of industry research information utilized by banks, CPA firms and law firms. In 2007, First Research was successfully sold to Dun & Bradstreet.
Trent Pierce
Investor / Business Advisor
Trent has over twenty years experience in the insurance business, specializing in healthcare coverage, Medicare Part A and B, and long term care insurance. In addition, he is an experienced entrepreneur who owns multiple small businesses involved in car care and maintenance, and real estate. Trent is a proven leader in business and the community.